Behind the scenes
Experience the design process with this great video from Romo - the making of Iroko Wallcoverings by Romo Black Edition.
News and helpful information
New approaches
Economic climate and changing lifestyle trends have seen our design houses adopting new approaches and stretching the boundaries to answer to client needs and desires.
Here we share the key trends and drivers that we’re responding to daily in the interior design industry and the approaches and innovations our design houses are exploring to meet demands in this realm.
Increasingly both commercial and domestic customers are looking for effective ways to ensure that interiors reflect their occupants.
In the business environment, the focus on motivating and engaging a workforce sees the use of design to create inspiring workplaces while capturing brand identity and making an impact on the customer.
Competition in the retail and hospitality sector means that brand owners are looking to refresh their spaces to attract and retain customers, and create an on-brand experience that offers a point of difference.
And the growing trend towards home entertainment has domestic customers focused on making their homes more livable. This is driving spend on highly personal interior elements that express their individuality.
Modern machines enable flexibility and almost infinite creative opportunities with
three-dimensional effects and digitally printed designs making it an interesting
segment with growth rates in double figures. There is an extensive range of wallcoverings available exclusively at Seneca which offer a truly tactile experience – embossing, weaving, bark and flocked finishes to name a few.
three-dimensional effects and digitally printed designs making it an interesting
segment with growth rates in double figures. There is an extensive range of wallcoverings available exclusively at Seneca which offer a truly tactile experience – embossing, weaving, bark and flocked finishes to name a few.
ÉLITIS, a precursor of 3D WALLCOVERINGS, with 3 collections dating back to 2011, continues to innovate with a new thermoformed manufacturing technique and its metalization.
With continued advancements in DIGITAL PRINT, we are seeing more and more breath-taking and groundbreaking fabrics and wallpapers. Design and colour palettes that weren’t thought possible only a few years ago are now transforming interior spaces with incredible wow factor.
TECHNICAL FABRICS: No longer does aesthetic quality and design excellence have to take a backseat just to meet the technical specifications of a brief. Today’s extensive offering of sheers, voiles and mesh fabrics have all bases covered when function becomes the primary criterion - be that flame resistance or privacy provision, glare reduction or space division. These low density or semi-transparent fabrics tick the technical and function boxes whilst also being design statements.
THE ART OF ACCESORISING: Dressing an interior is an art form. Just think of the world of high fashion... It’s the accessories that have the ability to build or transform a look into its true intent. So too for the home.
Pulling together a well considered layer of colour, form, pattern and texture is
an essential, yet simple, decorating rule du jour.
Regardless of style – rich, bold, minimal or monochromatic, residential or hospitality –
Seneca accessories provide the opportunity to push conventions, reinforce an aesthetic or make a signature statement.
ACROSS THE THRESHOLD: With the use of indoor/outdoor fabrics, look and
feel can translate from interior spaces to alfresco areas with cohesion. One concept for both indoor and out for your next bar or restaurant fit-out, roof top terrace or poolside lounger.
Stain and mildew resistant and excellent light fastness are qualities that make these durable fabrics suitable for specifying on any projects from domestic application to super yacht and everything in between.
This is only a small snippet of the exciting new collections and designs on offer. Call into one of our showrooms today or speak with one of the Seneca Team to learn more. You can also browse our website for some of the latest collections, trend insights and loads of inspiration. Share it with your clients too.
NEW Vida Forma
Forma is a stunning mixture of linen and cotton that has a beautiful jacquard pattern with a subtle texture.
Forma has an amazing drape and handle thanks to the master weavers in Portugal.
The Portuguese master weavers use only the finest materials and techniques. This bedding is the best available.
Available in Natural and Sky Blue.
The natural colourway uses the natural colour of linen in combination with the natural colour of cotton, and the Sky colourway offers a softness and sophistication which matches white and natural bedding.
Available in duvet covers and light weight bedspreads.
Perfect for the Spring and Summer weather that is very close now.
MADE IN PORTUGAL
IN STOCK NOW!
To purchase Vida Forma please contact sales@seneca.co.nz
Looking for natural & organic? Vida Organic Cotton Towels.
- Going organic means quality, softness, absorbency and durability.
- Vida Organic towels will be the softest towels in your linen cupboard now, and for years to come.
- Hand picked & free from herbicides and pesticides. This creates cleaner air and water ways. Traditional methods of growing non organic cotton require more pesticide chemicals than any other crop on the planet.
- Vida Organic Cotton towels are certified 100% organic cotton by GOTS (Global Organic Textile Standards).
- Crafted in Portugal using environmentally friendly dyes.
- The result; super soft, super absorbent, super cosy towels.
If you would like more information or to purchase Vida Organic towels please contact sales@seneca.co.nz
The world's best towels bought to you by Christy.
With the winter months here we have the perfect way to create a fresh new look for the bathroom.
Christy supreme towels are woven using Supima cotton and Hygro technology.
Supima Cotton is 100% American grown Pima cotton that consists of the finest extra-long staple cotton. Regarded as the worlds finest cotton, Supima is soft, silky and ultra durable.
Hygro Cotton is a unique cotton yarn which has a hollow core. This traps air so not matter how much you wash and tumble dry the towel gets fluffier and loftier.
Learn more about the heritage and innovation of Christy with this video.